Awards include: Content Marketing Awards winner for Visual storytelling – Best Feature Design and finalist for Best Interview or Profile. The Webby Awards 2023 honoree websites and Mobile sites Best Individual Editorial Feature.
CHALLENGE
The focus wasn't showcasing the company's technology, but rather on highlighting the voices and culture that define its strongest assets. Through a blend of strong creative and editorial it brought forth the essence of the company, capturing its unique character and values.
PROCESS
Overseeing UI/UX, illustrations, and portraits, while also establishing the visual palette and environment for video production I was able to combine integral parts to the projects success. The "Voices of Culture" in particular created a powerful and authentic representation of the company. This aspect not only became the centerpiece but also embodies the core strength of AutoStore itself.
OUTCOME
The piece revitalized Autostore and its employees, achieving exceptional website traffic statistics for Softbank Vision Fund and establishing itself as one of the agency's finest works. It was also won the CMA's for Best Feature Design in Visual storytelling and nominated as a Webby 2023 Honoree for Websites among other awards.
