Problem
People in urban areas face increasing challenges in the dating world today, often due to a lack of common interests with potential partners. This trend underscores the difficulties of finding compatible partners in fast-paced urban environments, where professional and personal pursuits often take precedence over romantic relationships.
Process
Development began with a comprehensive brainstorming session, informed by a Timeout.com survey of 11,000 individuals that highlighted NYC singles as the most unhappy to be alone, with just under 45% of unattached New Yorkers feeling this way. Following this, individuals from various urban areas were surveyed and interviewed to gather diverse perspectives. A strategic analysis was conducted, focusing on the experiences of those dating, those in relationships, and a competitive analysis of similar products. This thorough research identified key gaps in the market, guiding the app's innovative design and ensuring it effectively addresses the unique challenges faced by urban singles.
Designed to connect individuals through shared interests and hobbies. Unlike traditional dating platforms, Dativity allows you to seamlessly integrate your daily activities and passions into the dating experience. It matches you with like-minded individuals who share your interests. By participating in activities you both love, you have the opportunity to get to know each other in a natural and enjoyable setting.
Outcome
This innovative approach to dating resulted in a 76% satisfaction rate among participants, who expressed a strong willingness to continue using the app in the future. The high success rate and positive user feedback demonstrated the app's potential to foster genuine connections and meaningful relationships. A familiar yet intuitive design saw 40% of users engaging with the app for more than an hour a day, this promising outcome garnered substantial interest from investors, eager to support the app's further development and bring it to a wider market.
