Work/Branding & Identity
Marks, systems & guidelines
Identity systems built to be used, not just admired: marks, palettes, type and guidelines that a team can pick up and run with on day one.
Featured in this section
- Russo Leadership01
- Juliette & Ella’s Playdate02
- Google03
- Dativity04
Also
- More work · 6 pieces
DativityRusso LeadershipJuliette & Ella’s PlaydateGoogleDativityRusso LeadershipJuliette & Ella’s PlaydateGoogleDativityRusso LeadershipJuliette & Ella’s PlaydateGoogleDativityRusso LeadershipJuliette & Ella’s PlaydateGoogle
01 · Brand strategy & guidelines
Russo LeadershipBrand guidelines
A modernized identity for a leadership coaching firm, with clearer messaging and one guideline system across print, web and events.
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02 · Branding & brand strategy
Juliette & Ella’s PlaydateBrand guide
A bright, playful brand for New York's music-and-movement company for babies and toddlers, consistent from business cards to magazine ads.
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03 · Style guide & deck system
GoogleDesign & style guide
A deck specification and style guide for an internal Google team, in line with Google's brand, adopted by close to 400 people within its first month.
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04 · Art direction & branding
DativityBrand identity & guidelines
A hobby-first dating brand: a heartbeat “D” mark, a sunset palette and a type system that carries from app icon to billboard.
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More work Selected pieces
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