SVF Sozo's thought leadership content hub. Aimed to create a place that provides credible information, encourages knowledgeable actions, and delivers bold, direct, and confidently curious content.

Art direction - UI/UX design - Illustrations: Remy Cuesta | Client: SoftBank Vision Fund. Programs used: Miro, Photoshop, Illustrator, Figma, and Adobe Premiere Pro.
Awards include: The content marketing awards winner for best content-driven website and finalist for Best content marketing launch, best content marketing program in technology, Best E-Newsletter, Best digital publication, Best overall design.
VIEW LIVE PROJECT
View Multiple Category Winner for CMA
CHALLENGE
The design had to embody a future-focused perspective and prioritize simplicity above all else, ensuring usefulness and clarity.
PROCESS
Mood boards and inspirations established a cohesive visual identity for the brand, encompassing the logo, illustrations, and overall treatment. Through wireframes and a strategic creative narrative, we explored numerous effective possibilities. Ultimately crafted a palette that harmoniously combined vibrant colors with a graceful aesthetic, ensuring a content-rich experience.
OUTCOME
Building a ecosystem for Softbank Vision Funds through a strategic thought leadership program that prioritized quality, resulting in a strategic ecosystem. 44,110 total insight page views since launch and an average engaged time of 1:28 across Insights content. This represents a significant 37% increase in site traffic attributable to Insights, which continues to exceed expectations on a quarterly basis.
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