CHALLENGE
Holding true to a rigorous timeline only ensured to keep strong communication internally and externally, all while a new design system was being created and collaborated. The streamline process I maintained added value in every step of the way.
PROCESS
Keeping the process tight with a few immediate iterations, rials, and ideation all off of a growing design system. This was a mobile first approach with multiple breakpoints in mind but with many creative decisions I took on accounting for each. The clients expressed interest in big, bold and playful is a level we achieved with typography, video headers and animations, all while ensuring a balance that THL was already familiar with.
OUTCOME
The piece included videos, interviews, animations and data viz to make the most of what this needed to tell its story correctly. Plenty of challenges were presented, all tackled through a thorough QA process and delivered an experience unlike anything THL has done before. This has been shared with partners and had been a steppingstone for our continued and growing partnership with the client.
