Branding & Product
Dativity is an innovative dating platform designed for hobby-oriented singles in busy urban environments, merging compelling visual branding with an intuitive digital experience that reshapes how users connect through shared interests.
Deliverables
- Brand guide01
- Product design02
- Visual identity development03
- UX strategy04
Client
- Dativity
- Dating AppSector
The mission
Redefine modern dating for ambitious, city-based individuals who prioritize shared interests and life goals. Dativity needed a compelling brand personality and effortless user experience, helping busy urbanites connect over genuine interests rather than superficial swipes.
The challenge
Dativity entered a crowded market saturated with generic platforms. The key challenge was positioning it uniquely by emphasizing authentic connections through shared passions and ambitions, with a brand and experience that resonate deeply with career-driven singles and hobby enthusiasts.
The concept
Extensive user research and competitive analysis laid the groundwork for a vibrant brand identity emphasizing activity-based connections. By iteratively refining UX prototypes through user feedback, we crafted an experience that felt natural, enjoyable, and uniquely tailored to active urban singles.
Lifestyle imagery with brand mark
App welcome screen: find your match by hobbies
Wordmark construction grid
Color palette
Primary typeface: Raleway
Secondary typefaces: Montserrat & Arial Rounded
In-app chat: planning the date
Logo color variations
Discover screen: matches by hobby
Digital billboard: "Do what you love, together"
Business cardsAn engaging, visually appealing interface paired with intuitive interactions designed to foster genuine connections, with branding to match. Test users found it refreshingly straightforward to discover and plan activity-based dates.
Credits
Art direction · Branding · UI/UX design: Remy Cuesta
Tools
Illustrator, Photoshop, Figma, InDesign