Design & Style Guide
A design guide and deck specification that standardized how my team within Google built internal presentations, in line with Google's branding.
Deliverables
- Branding01
- Style guide02
- Documentation03
Client
- TechnologySector
The mission
Standardize how decks are used creatively within the team, and make the case for why that consistency matters.
The challenge
My team within Google had a 50% drop rate on decks that showcased upcoming information. We looked to standardize how decks should be used creatively within the team for internal use while conveying the necessity surrounding its use.
The concept
Outlined everything necessary from the original database deck for streamlining, and identified the most important assets needed. Testing and data collection from previous decks, along with feedback from writers, informed the system.
Tip: Breadcrumbs
Design guide / specification template
Typography & primary logos
Primary colors & palette
Table of contents / section divider
Displaying code
Hero icon assetsKeeping in line with Google's branding, the new style guide and deck specification was adopted by over 90% of the team (close to 400 people) within the first month, and became the new standard shortly after.
Credits
Branding and style guide: Remy Cuesta
Tools
Illustrator, InDesign, Figma