RFP, Decks & Sizzle Reel
Icon Tech Studios is a pioneering digital studio focused on crafting innovative interactive experiences, blending cutting-edge technology with engaging storytelling.
Deliverables
- Presentation design01
- RFP & proposal design02
- Video editing03
- Storyboarding04
- Style guide05
Client
- Icon Tech Studios
- AgencySector
The mission
Revitalize Icon Tech Studios' marketing and presentation materials, including a dynamic media sizzle reel showcasing Icon's storytelling abilities and its collaborations with major global brands, positioning the company for impactful client pitches and broader market appeal.
The challenge
They needed a distinct and compelling way to visually articulate their creative capabilities, showcasing past projects with globally recognized brands while clearly differentiating in competitive media and technology markets. It was crucial to make the studio's complex digital solutions understandable, exciting, and accessible.
The concept
We began by storyboarding a narrative that captured the essence of Icon's past successes and future potential. Collaborating closely with their business development team, we gathered high-impact creative assets, curated dynamic visuals, and edited engaging footage into an energetic, visually captivating sizzle reel.
Sizzle reel: the eye opener
Mobile experience concept for live music
Interactive product experience: watch & car
Genesis Performance Lab data interface
Jaguar I-PACE launch, San Francisco
Land Rover off-road shoot, aerial
Jaguar I-PACE at the Golden GateThe final sizzle reel became a compelling centerpiece for presentations and pitches, translating the complexity of their innovative solutions into accessible, visually stunning narratives, delivering an immediate and lasting impression during client interactions.
Credits
Visual design · Branding · Style guide · Storyboarding · Video editing: Remy Cuesta
Tools
Illustrator, Photoshop, InDesign, Figma, After Effects, Adobe Premiere Pro