Spring Collection
A campaign for The Limited's annual spring collection, creating the template for their look book, website headers and web banners.
Deliverables
- Look book01
- Website headers02
- Web banners03
Client
- The Limited
- RetailSector
The mission
Kick off The Limited's new lookbook with a sleek, modern design, taking the brand from simple to chic across every category, website header and web banner.
The challenge
At the time the client had a very simple style and online presence. Taking their look from simple to chic meant exploring options that incorporated design elements they weren't used to, and it had to translate from lookbook to website headers and web banners.
The concept
Meetings with stakeholders and the digital team gathered what they wanted to convey. From there I collected data on what they'd done in the past and focused on elements that would bring style to each piece of the latest collection without being too flashy.
Website snapshot: homepage headers
Walk the Line: background plate
Walk the Line: "Earn your look with this spring's hottest trend."
Green Goddess: "From home to the emerald city, she's adored everywhere she goes."
Sharp Pencils: "Top performers in the day-to-night department."Typography became the biggest design element, bringing the latest styles and messaging together, and carried through the entire style guide. It led to one of the most profitable quarters they'd had in years.
Credits
Design: Remy Cuesta | Client: The Limited
Tools
Photoshop, Illustrator, InDesign