Brand, Campaign & Website
Juliette & Ella's Playdate is New York City's leading music and movement entertainment company for babies and toddlers, founded by professional performers and mothers, offering award-winning classes that blend music, dance, and developmental activities.
Deliverables
- Brand guide01
- Video production & editing02
- Brand strategy03
- Advertising04
- SEO optimization05
- UX strategy06
- Web design07
- Wix Studio build08
Client
- Juliette & Ella's Playdate
- Children's EntertainmentSector
The mission
Elevate the brand's presence and outreach by developing a structured brand guide and creating digital assets (promotional videos and advertising materials) to enhance visibility in both social and professional settings.
The challenge
While they had a strong local following, they sought to expand their reach and ensure brand consistency across platforms. The challenge was encapsulating the energy and essence of their live classes into digital formats that could engage a broader audience.
The concept
We crafted a comprehensive brand guide capturing the company's vibrant personality and mission, then produced a series of promotional videos tailored for social media and the website, capturing the dynamic, joyful nature of their classes, alongside advertising materials aligned to the brand's aesthetic.
Brand & promo films
A brand guide, promo films and print that capture the energy of a live class, built to look the same from a business card to a magazine ad.
Logo color variations
Color palette
Business cards
Class moments: parachute play in the park
Class moments: puppet play with the flamingo
Magazine advertising
On set: filming the promo with the founders
On set: the founders on cameraWebsite overhaul
The brand and promo films landed so well that the founders brought me back to rebuild their website. I turned a brochure site, where prices, ages and class times were buried a click or two deep, into a clear path to booking: a live class video up front, a class finder, a searchable location map, a party finder and a new blog, all on a responsive Wix Studio build the team updates themselves. Since launch, Juliette & Ella's has become one of the fastest-growing baby and toddler companies in NYC.
Homepage before and after. Before: dates in all caps, two black buttons and the brand name as the headline. After: a looping class video, one promise, two clear paths and proof points right under the fold.
Classes & schedule: ages, price and reviews up front, a three-step guide, and filters by session, neighborhood and age
Locations: a searchable map with exact meeting instructions for 33 parks and studios
Birthday parties: a party finder filtered by age and what the child loves
Birthday parties before and after. Before: great photos, then one button to a contact form, with no packages, ages or lengths to compare. After: filter by age and what the child loves, and every package shows ages, length and what's included.
New: The Playdate Journal, songs and play ideas written by the teachers
Built for the phone in a parent's other handA clear, consistent framework for all communications. The promotional videos effectively showcased the offering, driving engagement on social media and the website, while the advertising materials made it easier to attract partnerships and new clients.
Credits
Branding · Brand strategy · Video production & editing: Remy Cuesta
Tools
Illustrator, Photoshop, InDesign, Adobe Premiere Pro